Hey, I’m Vix! Product Design Leader with 20 years' experience helping start-ups, consultancies and global organisations turn complex challenges into thoughtful, scalable digital experiences
I work across strategy, craft and design leadership, helping teams create products that are as considered behind the scenes as they are for the people using them.
Client story | Jackson Hewitt
Building trust through data for a US tax specialist
I worked with Jackson Hewitt to reimagine their customer experience, combining the personal touch of in-branch services with the power of digital tools. From shaping strategy to creating a cohesive design system, I helped the team build lasting customer relationships, supporting their financial health beyond tax season.
Client story | We Are Colony
A streaming platform with a difference
I helped bring this start-up’s vision to life by designing a bold, award-winning streaming platform that paired great films with exclusive behind-the-scenes content. From visual identity to UX, I created a distinctive experience that engaged users in over 130 countries.
Client story | Charles Stanley
Bringing digital to the core of wealth management
I worked with Charles Stanley to craft a prestigious digital brand, lead the creation of a modern design system, and redesign their logged-in experience. By introducing features like portfolio X-ray, trading, and account management, we gave them real standout in the wealth management sector.